L’Óreal’s will was to update their Solar Expertise sunblock line for the Brazilian market. They wished for a more contemporary and fresh look to speak to their growingly discerning target group. The changes comprised packaging carton, product facing and logo.

This packaging won gold on the 2015 ABRE packaging award, given by the Brazilian Packaging Association.

www.abre.org.br/eng/

Role: Graphic Designer at RAFDesign.
Team: a Senior Graphic Designer and me.
Works and formats: New logotype and layout of packaging keylines for three different SKU’s of Solar Expertise’s sunblock lines, from concept to final artwork.