solar expertise

Logo and rebranding of L´Óreal Solar Expertise sunblock line

2016
Graphic Design, Packaging, Print Design
While working as a Graphic Designer for RAFdesign agency, a senior designer co-worker and I were asked to renew the sunblock line for the Brazilian market of L’óreal's Solar Expertise. Initially we were asked to perform small changes to the information panel on the front of the packaging. Later, a new project was conceded to renew the product completely: packaging, product facing and logo. The result was a fresh, contemporary look for the sunscreen. The French headquarter of the brand decided to begin the process of extending the design developed by us to the rest of the world. This packaging also won the ABRE packaging award, given by the Brazilian Packaging Association.
(www.abre.org.br/eng/)
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